Healthcare operations & executive advisory

When every report says something different, leadership needs one operating view.

MDF Healthcare Advisory brings clinical, scientific, operational, and business capabilities together around complex healthcare decisions.

A multidisciplinary healthcare advisory team meeting around a conference table

Led by Malcolm D. Freeman, Principal

Health systemsPhysician groupsPost-acute

A complete operating view

Complex healthcare questions rarely stay in one lane.

Staffing, financial performance, clinical realities, scientific evidence, documentation, transition barriers, and ownership priorities interact. Reviewing them separately can hide the operating pattern leadership needs to see.

MDF Healthcare Advisory helps leaders connect those signals, define the decision that matters, and translate the combined view into practical priorities, ownership, and disciplined execution.

Selected services

Specific work. Named deliverables. Practical operating systems.

View all services
01

Fractional operating advisory

Integrated ownership briefs, executive working sessions, risk and opportunity tracking, and focused diagnostic sprints.

02

Operational diagnostics & performance systems

Baseline diagnostics, workflow mapping, root-cause review, focused measures, standard work, and rolling improvement plans. Includes Five-Star rating drivers, staffing-data (PBJ) integrity, and measurement systems built from reports the buildings already produce.

03

Complex transitions & throughput

Transition-barrier diagnostics, escalation systems, Medicaid-pending workflows, functional-risk review, and handoff redesign.

04

Survey, quality & compliance infrastructure

Survey-readiness systems, QAPI and Facility Assessment support, incident workflows, and documentation-defensibility review. Includes records and documentation systems built for retrieval, staff training programs documented for reuse, and facilitated emergency-preparedness tabletop exercises.

05

Workforce stability & turnaround

Workforce diagnostics, retention systems, role clarity, 90-day turnaround workstreams, and sustainment cadence. Includes agency-spend exit planning, leadership onboarding for new administrators and directors of nursing, and resident, family, and staff satisfaction and culture surveys fielded and analyzed in-house.

06

Practice & research readiness

Physician-practice workflows, referral tracking, research-readiness assessments, and trial or grant operating infrastructure. Includes evidence reads that test a clinical product’s or program’s claims before you buy or renew.

07

Census & Revenue Systems

The referral-to-admission workflow, systematized: response time, conversion tracking, referral-source communication, and the follow-up rhythm that fills beds. Medicaid-pending mapped from admission to conversion, so pending files stop aging on a report. Admissions and intake processes designed so the paperwork that prevents problems actually gets collected on day one.

08

Transactions & New Buildings

Operational due diligence before a deal closes. Ninety-day systems standups when ownership changes hands. Opening readiness for new buildings — licensure-to-admissions sequencing, staffing ramp, and the day-one pipeline.

How we work

Start with the decision. Build the work around it.

Each engagement has a defined business question, responsible scope, named deliverables, and a practical path from diagnosis to sustained follow-through.

Explore our approach
  1. 01

    Frame

    Clarify what leadership needs to understand, decide, or improve.

  2. 02

    Integrate

    Connect the clinical, scientific, operational, workforce, and business signals that matter.

  3. 03

    Design

    Translate the combined view into priorities, workflows, ownership, and measures.

  4. 04

    Implement & sustain

    Support disciplined execution and establish a repeatable review cadence.

Malcolm D. Freeman, Principal of MDF Healthcare Advisory

Platform leadership

Malcolm D. Freeman, Principal

Malcolm leads MDF Healthcare Advisory, frames each engagement, and remains the client’s single point of accountability. A small standing bench of multidisciplinary advisors is matched to the work and identified in the engagement agreement.

About MDF Healthcare Advisory

Start with the operating question

Bring the recurring pattern—not protected or patient information.

A focused conversation can determine whether a systems-level advisory engagement fits and what a responsible scope would include.

Discuss an advisory engagement